This installment on small town Russian life will be on a very practical part of life here. We went shopping AGAIN today. I have always hated shopping. I fit all those stereotypes of men who will do anything to get out of it. But since we do not have a car and we have to hand carry everything back to the apartment that would require full family participation in this endeavor.
There are other factors involved in the inability to get it all in one load, however. There are not only no Wal-Marts, Sams, Costcos, etc., here in Luga, there is nothing close to them in size and variety of offerings. Further, even though Oksana was raised here she still does not know exactly what each store has at any certain time. You go in, you look around, they may have what you need in there or they may not. They may have what they had last week or they may not. I have not yet figured out why one store carries all the toothpaste and toothbrushes you could ever want, but the toothbrush holders are sold at another store a kilometer away. That store does not stock toothpaste, however. Most stores here, unlike, say in St Petersburg, are relatively small. They pack in the merchandise usually. In one store we went in and turned around and left simply because it was so crowded with “stuff” and people you could not move comfortably. We are both use to having our space in America. The merchandise was from floor to ceiling with barely any room to place one foot there. So every day I revise our “need” list. I feel great if we get five items off in one day.
There is a whole different social psychology at work between customer and “shop assistants” (common British English translation, widely used by students of English here) in small town Russia. They are there if you really, really need them. They don’t jump you with “How may I help you?” the minute you walk in the door. For example, when we finally found (after three days) a potential cup that could be used as a toothbrush holder, I stood back and watched. Oksana looked it over. Most items are behind the counter in these smaller stores. That is not true of all of them, especially if they stock large items. But in stores with small items most of them are behind a counter. So you have to look at them from the other side of the counter. The shop assistant was eyeing Oksana, but did not speak or come over. No violating the privacy of the customer. Okay, I’m the observant American, so I don’t know. But it seems to me like the shop assistants consider it rude to try to force you into a purchase. So she waited until Oksana requested help. Then she came promptly and showed her whatever items she wanted to look over.
We also purchased (from another store) a coffee maker, lamp, and a hair dryer. When you purchase an electrical item the shop assistant removes the item from the box, plugs it in and makes sure you see it works. Even with the lamp she went and got a light bulb to show us it works.
We shop for groceries at Magnet, a chain store in Russia. They have modern electronic check out computers. In a lot of the small shops they still use a calculator. They enter the cost and show you. Then when you pay they show you the amount you gave her minus the cost and what your change is. In most stores they also write down the purchase on a separate sheet including how much you paid and how much was returned. I assume that goes to “the boss” or the accountant. Every ruble is watched. Or maybe this keeping of the books is just another expression of the Russian love for paperwork. They are not big on receipts unless you request one, however. Mostly, we just pick our stuff up, stick it in a backpack and we’re on our way. Also, the price you see on the shelf includes whatever taxes are involved. You pay the amount you see on the product. I am amazed at how much I like that!
When we shop for groceries the amounts of the packaging are in general much smaller. For example, I’ve never seen even a half a gallon of milk. Certainly nothing like the two gallons at a time we used to buy in America. The stores are, in general, much cleaner than when I was here years before. You have all these shop assistants with brooms or mops keeping the floors nice. . . .
Read the full article here: Shopping in Small Town Russia